THE SCIENCE BEHIND A
There are MANY articles, tutorials, books, whole courses, about what is behind a “good logo“.
So I’m just going to share here a compendium of a lot of what others have already written about, and add to it my own knowledge and experience. It’s said that knowledge and invention are just the results of exactly that: the process of bringing together things from various sources and thus “creating” a result from that.
My intention, is to help with my own grain of sand, with each of the categories in this portfolio, to help out fellow designers who are in the process of learning about the different areas in our field of work, as well as other people who are looking to fulfill their own needs regarding design services, and information like this can help them make a more informed decision.
First of all, let’s talk about the different type of components/parts that can integrate or be the defining symbol/text for a “logo”, or Brand Representation.
Hover your cursor over each one for a definition:
So, we have looked at the different type of compositions a “logo” can have. Some can be considered variations and could be part of a more complete Brand Identity. I think theis the most flexible and complete of the list, and the iconographic/image part of it can even be some sort of Monogram. The variations could be, taking it apart, versions for black and white and color applications, for a vertical and horizontal format s(depending on of the canvas), etc.
That’s all relating to implementation…
But, on what are we basing our design?
That is the most important question we have to ask. And it should be answered by a whole questionnaire we should give to our customer to fill out.
Download it here ↓
This downloadable questionnaire is to give to your customer and should be considered as JUST A GUIDE.I myself have taken guidance from others that share their insights on the web.
It’s not by any means a definitive list, and most certainly, you can pick and chose the questions you feel WILL apply to the specific customer and project you could be working on. If you are someone looking to get some work done for your Brand Identity, you can also take a look at this, and arrive fully prepared to meet with whomever you are going to get the work done. Believe me, it will push the project along nicely and give it a great starting point.
Once we have all those answers, it’s time to start condensing all the abstract information into graphic representations.
The more complete the list of requirements, the easier it becomes to know the limitations and preferences that should be followed, like the style, colors, focus, etc.