THE ART OF

EXPLAINING

Long before it became a trend, the concept of condensing complex subjects into a single graphic has existed. What we now call “infographics” has been around for years. These graphics simplify abstract and intricate ideas into visual representations, making processes, concepts, company structures, and more easier to understand through images.

My familiarity with this type of image dates back to the early 2000s when I was part of a startup agency I co-founded with a couple of friends. One of the services we encountered during that time, as the internet entered its teenage years, was a company that specialized in creating what were then called “Explanation Images.” These were single, well-thought-out, and simplified visuals that replaced entire PowerPoint presentations. The company, xplane.com, was a pioneer in this field.

Xplane still exists today and has evolved far beyond creating visuals. They now focus on deeply understanding and representing complex concepts, ideas, and processes. If you’re curious, I highly recommend checking them out—they continue to produce amazing work!

At our startup, we worked on similar visual solutions for our clients. However, in today’s global market, competing in this space has become challenging due to the availability of free and generic toolkits. Many clients prioritize cost over quality, opting for cheaper, cookie-cutter solutions. Unfortunately, these often fail to make a lasting impact or effectively communicate with users.

Why do I still believe in creating something unique?

Because no two processes, ideas, concepts, or companies are the same! Each deserves a tailor-made solution to effectively represent them. A creative approach ensures that the resulting visual not only catches the viewer’s eye but also reflects the brand’s identity and the heart behind the message.

A well-crafted infographic can incorporate elements like humor, references to pop culture, and other engaging features. Personally, I enjoy working with isometric perspectives and 3D visuals to add depth and uniqueness to my designs.

P.S. If you ever wonder HOW MUCH to charge for a FREELANCE project like this, check out my “Project Budget Calculator“. It can provide a helpful reference for pricing your work.

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